New World is pleased to show their support for the New Zealand Blood Service’s Missing Type campaign.
Customers will notice the letters O and A disappear from the New World logo on the brands digital channels, between October 16 and 18.
This is NZBS’s second Missing Type campaign, which lets organisations and individuals show their support for blood donation by removing the letters A and O – the most common blood types – from their logos, branding, online content and social media accounts.
“New Zealand Blood Service wants New Zealanders who don’t know their blood type to find out this year, as it may be their first step towards becoming a lifesaving blood donor,” Foodstuffs NZ Managing Director Steve Anderson says.
“Our stores really got behind last year’s campaign, and New Zealand Blood Service tells us it resulted in 10,000 New Zealanders becoming new donors within five months, which is a fantastic result. We’re very pleased to support Missing Type again this year,” Anderson says.
“The campaign will be reflected through the New World website and Facebook page. We’re also encouraging our store owners to support the campaign in their own way, by adjusting their promotional material and in-store posters, by organising a blood donation drive for staff.
“Donated blood and blood products save the lives of 27,000 New Zealanders every year, yet just under 4 percent of the eligible population is registered to donate. We know that New Zealanders are generous people, and so we think we can do better! I’d like to encourage all of our customers to consider becoming a blood donor. Look out for NZBS events around the country or go to nzblood.co.nz for more information on how you can help,” Anderson says.